Taxi Orange was an alternative to the Big Brother reality soap, and it was quite popular in Austria. It was aired by the public television channel ORF. The idea was to lock up a group of people in a closed environment, who were allowed to leave only in an orange taxi driving passengers around, so they were still able to interact with the world outside.
The habitat and the taxi interior were videotaped and used to produce a 30-minute daily summary, which was presented to the viewers. Each week, viewers elected a winner who had to decide on the exclusion of one colleague. The winner got 1 million Schilling. Two seasons were produced.